PULEVA GIVES ITS INTERNET PRESENCE A MAKEOVER
The new website www.puleva.es, which inaugurates a new design and more intuitive structure for the user, provides detailed information about the wide range of products supplied by the company, the scientific studies that support their properties, as well as providing health advice to help improve the quality of life of people of all ages.
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The new website is structured into seven large areas: company, products, health and nutrition, innovation, games and promotions, press room and contact.
In each of these sections users will find details on the company and exhaustive information about the wide range of products currently on the market, providing details of their composition, scientific studies that support their properties and relevant links with which to complete the information.
Direct access is also facilitated to the PULEVA website aimed at the little ones (www.zonamaxi.com), and its award-winning health and nutrition portal (www.pulevasalud.com) and also to its research, development and innovation (R+D) biotechnology company (www.pulevabiotech.es).
Other content available on the website are health advice for improving quality of life, PULEVA adverts, an events agenda and current promotions.
A more accessible website
The new website was developed following the accessibility and usability recommendations of the World Wide Web Consortium (W3C), in order to ensure the user may navigate and access the content simply and conveniently. In fact, www.puleva.es has attained the maximum level of accessibility (AAA), according to the WAT (Web Accessibility Test, financed by the Ministry of Industry, Tourism and Commerce), which adheres to W3C standards.A multidisciplinary team from PULEVA participated in its conception and design, made up of experts in communication, marketing and new technologies, in collaboration with Netthink (the Carat España interactive advertising agency), and with experts in Internet usability and accessibility from the University of Granada.
PULEVA has been on the Internet for more than 10 years now, during which time it has positioned itself as a benchmark within the dairy sector on the Net, with projects of recognised utility to the consumer, such as PULEVA Health (www.pulevasalud.com), leading health and nutrition portal in Spain, which has more than 500.000 visits each month and has received a number of awards.