BELÉN RUEDA PRESENTS THE NEW PULEVA CAMPAIGN AT THE VOLVO OCEAN RACE
The actress, the face of PULEVA Calcium for almost a decade now, plays four different parts in the brand's new interactive campaign.
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PULEVA is one of the main sponsors of Alicante 2008-2009. The reasons why the company sponsors a sporting event of this magnitude are fruit of the strong commitment of PULEVA to the promotion of a healthier life through encouraging the practice of sports together with an adequate diet, for all sections of the population.
For Gregorio Jiménez, Director General of PULEVA, “it is a source of great satisfaction to support and sponsor one of the most important sailing events in the world”. He adds that “Alicante, as well as being a benchmark in sports on the back of this sporting event, is for PULEVA a strategic point for the distribution of our products, as they are very well received amongst the residents of Alicante.”
For her part, Arantxa Vallés, Managing Director of the Societat de Promoció Estratègica de la Comunitat Valenciana, pointed out that “the sponsors are a fundamental part of any event. The Generalitat started the Alicante 2008 project, Port of Departure for the Volvo Ocean Race, thinking of all the citizens, improving infrastructures, providing leisure and cultural opportunities, and through sponsorships, sponsors like PULEVA make these type of projects possible, and return to society the benefits they gain from it.”.
Belén Rueda, face of the brand since 1999, has been the protagonist of this event. The actress is once again the face of the latest PULEVA Calcium campaign, which represents an innovative way of advertising. It consists of an interactive campaign in which, by SMS, telephone or the website www.pulevaybelenrueda.es, consumers are given the opportunity to choose between four different "action film" stories for the next short in which Belén Rueda is to star.
The actress will be the lovely, public face of the company in order to convey to the populace the importance of looking after one's diet and living a healthier life. In one of the shorts, Belén Rueda plays the part of a singer, which represents her first musical foray.
“This year my relationship with PULEVA is very special: as well as inviting me to participate in an event of this magnitude, I have played various roles in the new PULEVA CALCIUM campaign and in one of them I have even had the experience of singing, something very satisfying and a lot of fun", commented Belén Rueda during the presentation.
PULEVA has chosen the town of Alicante and the framework of the Volvo Ocean Race to present their new campaign as they represent the icons that play a part in all of the PULEVA Calcium ads: the sea and the boat, always there next to Belén Rueda, as symbols of the conquering spirit of the company.