PULEVA - We work for the wellbeing of the family

THE CALCIUM YOU NEED, WHEREVER YOU ARE


The new varieties of PULEVA Calcium with Coffee and with Muesli are enriched with 40% more calcium than normal milk and vitamin D, which favours the storing and attaching of calcium to the bone.

They come in a revolutionary 175ml. format, which responds to the new demands and styles of Spanish lives, facilitating their consumption at any place and any time of the day.


PULEVA Calcium
Madrid, 13th of May, 2009PULEVA presents two new varieties adapted to current consumer habits: PULEVA Calcium Coffee and PULEVA Calcium Muesli 175ml, enriched with 40% more calcium than normal milks and vitamin D, which benefits the storing and attaching of calcium to the bones. These new products will help you to obtain the calcium you need "wherever you are".

The new PET 175ml container, in both its varieties, provides 35% of the Daily Recommended Amount of Calcium needed by an adult, according to the US National Research Council.

It is the only "ready to go" format of the Calcium family, which comes in two new flavours very much linked to the dairy world: PULEVA Calcium with Coffee, with a light hint of coffee, and PULEVA Calcium with Muesli, a combination of milk, fruit and cereals which enables you to enjoy complete and nutritious food at any time and place.

PULEVA thereby adapts to the current lifestyles and new consumption trends of Spanish lives, which tend to be increasingly individualised.

As well as incorporating all the nutritional properties of PULEVA Calcium milk, the new flavours with coffee and with muesli provide different benefits to the consumer, such as greater convenience due to the ergonomy of the packaging, practical lid and reduced size which makes it easily portable; and greater security thanks to the innovative container which guarantees the quality of the product, with a more secure closure system and anti-drip top.

PULEVA Calcium Semi-skimmed with Coffee y PULEVA Calcium Semi-skimmed Muesli 175ml are sold in 3-unit packs.

Scientifically proven effectiveness

PULEVA, a company committed to the health and wellbeing of society, was the first brand on the market to develop, in 1993, a milk enriched in calcium, PULEVA Calcio. It consists of a whole range of enriched milks with approximately 40% more calcium than a normal milk and vitamin D, which has the scientific backing of a series of research studies published in the principal international scientific magazines. PULEVA Calcium benefits the storing and attaching of calcium to the bones, helping to form and maintain strong and healthy bone tissue.

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