THE CALCIUM YOU NEED, WHEREVER
YOU ARE
The new varieties of PULEVA Calcium with Coffee and
with Muesli are enriched with 40% more calcium than normal
milk and vitamin D, which favours the storing and attaching of calcium
to the bone.
They come in a revolutionary 175ml. format, which responds to
the new demands and styles of Spanish lives, facilitating their
consumption at any place and any time of the day.
Madrid,
13th of May, 2009PULEVA
presents two new varieties adapted to current consumer habits:
PULEVA
Calcium Coffee and PULEVA Calcium Muesli 175ml,
enriched with 40% more calcium than normal milks and vitamin D, which
benefits the storing and attaching of calcium to the bones. These new
products will help you to obtain the calcium you need "wherever you
are".
The new PET 175ml container, in both its varieties, provides 35% of the
Daily Recommended Amount of Calcium needed by an adult, according to
the US National Research Council.
It is the only "ready to go" format of the Calcium family, which comes
in two new flavours very much linked to the dairy world: PULEVA Calcium
with Coffee, with a light hint of coffee, and PULEVA Calcium with
Muesli, a combination of milk, fruit and cereals which enables you to
enjoy complete and nutritious food at any time and place.
PULEVA thereby adapts to the current lifestyles and new consumption
trends of Spanish lives, which tend to be increasingly
individualised.
As well as incorporating all the nutritional properties
of PULEVA Calcium milk, the new flavours with coffee and with
muesli provide different benefits to the consumer, such as greater
convenience due to the ergonomy of the packaging, practical lid and
reduced size which makes it easily portable; and greater security
thanks to the innovative container which guarantees the quality of the
product, with a more secure closure system and anti-drip top.
PULEVA Calcium Semi-skimmed with Coffee y PULEVA Calcium Semi-skimmed
Muesli 175ml are sold in 3-unit packs.
Scientifically proven
effectiveness
PULEVA, a company committed to the health and wellbeing of society, was
the first brand on the market to develop, in 1993, a milk enriched in
calcium, PULEVA Calcio. It consists of a whole range of enriched milks
with approximately 40% more calcium than a normal milk and vitamin D,
which has the scientific backing of a series of research studies
published in the principal international scientific magazines. PULEVA
Calcium benefits
the storing and attaching of calcium to the bones, helping to form and
maintain strong and healthy bone tissue.