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A NEW WAY OF COMMUNICATING HEALTHCARE IS BORN: PULEVASALUD.TV

Madrid, 24th of June 2010. Well-being television has arrived. PULEVAsalud.tv is a channel that provides video tips on health and nutrition over the Internet, from the hands of professionals of renowned prestige.

Making use of the experience and work undertaken over the course of 9 years at www.pulevasalud.com, leading healthcare and nutrition portal in Spain, PULEVAsalud.tv is its natural extension in an audiovisual format.

PULEVAsalud.tv has been conceived in an attempt to satisfy the concerns of its users.  Bone health, cardiovascular health, menopause, your baby’s diet or general advice for improving quality of life are, amongst others, some of the subjects already available. Over the coming months new video tips will be incorporated on pregnancy, sport, childhood or nutrition. And as always, faithful to the PULEVAsalud style: with a preventive and practical approach and a language that is easy to understand.


With professionals of renowned prestige

Rigour is a priority at PULEVAsalud.tv. This is why we have professionals of renowned prestige in the fields of health and nutrition as authors and protagonists of the video tips. 

Some of them are:

• Dr. Bartolomé Beltrán, Director of Medical Services of Grupo Antena 3 and specialist in Gynaecology.

• Dr. Pedro Mata López, President of the Spanish Hypercholesterolemia Foundation.

• Dr. Santiago Palacios, Director of the Palacios Institute for Women’s Health and Medicine.

• Dra. Lucrecia Suárez Cortina, Coordinator of the Nutrition Committee of the Spanish Paediatrics Association (Jan06-Jun09).


Interactive, 2.0 and mobile television

Well-being television seeks to include its users. At PULEVAsalud.tv you can comment on the videos, even at the very second that you wish to contribute your point of view, you can share a video on the social network of your choice, vote for those you consider to be the most interesting or even suggest new content.

PULEVAsalud.tv is adapted to our new lifestyles. This is why it provides you with a catalogue of video tips for on-demand viewing:

• With web versions adapted to different devices (PC, iPhone, Blackberry…)
• It also has a videopodcast, which can be downloaded directly onto a pc or mobile device.
• And a widget in downloadable format so that the user may download it to his/her own website and thereby remain fully informed of any novelties or news at PULEVAsalud.tv
In addition, specific versions of each video are provided in standard quality and high definition with special adaptations for mobile phones, because it is not the same viewing a video on a pc as on a mobile screen.

PULEVAsalud, more than 9 years promoting healthy lifestyle habits

PULEVAsalud (www.pulevasalud.com) is a health, nutrition and well-being portal driven by PULEVA, in collaboration with the principal Spanish Medical Societies.  Since its launch in 2001, PULEVAsalud has become a worldwide benchmark in matters of health and nutrition on the Internet.

With an average of over 600.000 monthly hits, its contents have earned the loyalty of its users and the recognition of companies and institutions.  The most recent was an award from the Ministry of Industry, through Red.es, which recognised PULEVAsalud as one of the 20 best Spanish websites over the last twenty years.

In addition, the portal has received other distinctions in both the New Technologies sector (such as Yahoo! Spain, which recognised PULEVA Salud as the best health portal in Spanish; or the Junta de Andalucía, which recognised the work of the company in terms of it technological development); the healthcare sector (such as the case of FHOEMO, which recognised PULEVA Salud for its educational work on the subject of osteoporosis); the journalistic field (for the Ideal de Granada newspaper it is the best website to come out of Granada); as well as fields directly related to the Internet (such as a special mention in the AUI awards of 2006, with PULEVAsalud.com being one of the finalists in the best company category).


PULEVA, the backing of a great company

For more than 50 years, PULEVA has been working for the wellbeing of the whole family, making use of all their experience and knowledge to offer their consumers foods that are healthy and full of pleasure yet adapted to their nutritional requirements.  Health, family, trust, innovation, education, respect, solidarity and commitment are the pillars of this philosophy, which has transformed PULEVA into a pioneer in the development of functional foods.